You will find in this article a multitude of statistics that it can be interesting to know when we are interested in local SEO strategies .
To search near you or your location, local SEO is a big help. Indeed, it will guide and target the results presented on search engines. Why is this approach relevant for your business?
88% of users who search by area visit the location same day In order to attract users, a local SEO strategy is essential.
General local SEO statistics
- 97% of consumers search for a local business on search engines
- Every month, Internet users visit 1.5 billion places with their Google searches.
- 46% of Google searches are local.
- 67% of internet users love businesses that personalize their ads and content based on their location.
- 70% of consumers visit a store after finding information online.
- 28% of local searches result in a purchase.
- 61% of mobile users are likely to contact a business if the site is responsive.
- 78% of local mobile searches result in an in-store purchase.
- 12% of consumers search for a local business on a daily basis.
- When looking for a local business, the first instinct of 97% of consumers is to go to Google.
- 86% of consumers use Google Maps to find the location of a business.
- 76% of Internet users who have carried out a local search visit the location of the business found during the day.
- During the holidays, 76% of consumers prefer physical shopping to shopping online.
- 95% of travelers read one or more reviews before making a reservation.
- 75% of Internet users do not consult the second page of search results.
- 24.46% of clicks go to the first results
- 56% of local retailers have not yet created their Google My Business listing and 82% are not registered with Bing
- Searches for store opening hours are at their peak over Christmas. They increase by 34% at this time of year.
- 90% of marketers believe local SEO advertising improves business.
- 62% of consumers ignore a business if they cannot find information on the internet
- 68% of smartphone users used the ‘Get directions’ or ‘Click to call’ options in local mobile ads.
- 88% of consumers research online reviews before choosing a local service.
- 51% of consumers appreciate location-based promotions.
Mobile and voice search
- 30% of mobile searches are linked to a location.
- In 2019, the number of “where to find / where to buy” searches increased
- 65% of consumers use their phone before buying
- Searches “near me” have increased by almost 900% over the past two years.
- Over 55% of consumers have used voice search to find a local business.
- 28% of local mobile searches result in a same-day in-store purchase.
- 89% of people are more likely to recommend a brand after a positive mobile user experience.
- 51% of smartphone users are looking for local information while on the go.
- 89% of people search for a local business at least once a week.
- 30% of all mobile searches are location related.
- 58% of American adults have used voice search to find a local business in the past year.
- On mobile, voice searches are 3 times more likely than text.
- 2 in 5 adults use voice search daily.
- “Nearby” mobile searches increased 136% in one year
- 84% of “nearby” searches are done on mobile.
- 33% of mobile searches are done right before visiting a store.
- 88% of mobile users who search locally get to the location they are looking for within a week.
- 19% of mobile users have made an unexpected purchase after seeing a local ad.
Why should comments be given importance?
- 83% of consumers no longer trust traditional advertising.
- 73% of consumers trust opinions on the internet
- 15% of internet users don’t trust local businesses that don’t have customer reviews
- 72% of people don’t make a decision until they read the reviews
- 91% of millennials trust online reviews as much as they do those around them
- Just 1 comment can increase conversion by 10%
- 57.5% of global reviews are left on Google
- Positive feedback has the power to increase the conversion rate up to 85% .
- 97% of prospects say reviews influence their buying decision.
- 82% of users want to read negative reviews.
- 68% of consumers have left a review for a local business.
- 95% of consumers are suspicious of fake reviews if there are no bad reviews.
The strength of Google My Business
- 56% of local businesses have yet to claim the use of their local listing on Google My Business.
- 61% of businesses have 4 to 5 stars on Google My Business.
- 5% of companies have less than three stars.
- Going from 3 to 5 stars allows a business to get 25 times more clicks .
- Business listings with more than 100 images get 520% more calls and 2.7% more clicks .
- Local businesses that respond to at least 32% of comments see their conversion rate 80% higher than those that respond only 10%.
Local Pack and SEO optimization
- Google’s 3-local pack ranks first in the SERP 93% of the time .
- 44% of users will click on Google’s new local pack
- 85% of local businesses see SEO as the most effective customer acquisition strategy
- 92% of Internet users choose a company whose site is on the first page of the local SERP.
Social Media and Local SEO
- Local internet search is 300% more important than social media.
- Every day, there are 2 billion Facebook requests and 1.6 billion on Twitter, two social networks used as search engines.
- Comments on Facebook impact consumers’ purchasing decision by more than 50% .
- 66 million local businesses have a Facebook Business page.
- Customer feedback shared on Twitter increases sales by 6.46%.
- 76% of Americans have purchased a product they saw in a social media post.
- 98% of B2C companies use Facebook.
- Over 78% of U.S. consumers found the item they wanted on Facebook.
- 71% of Internet users use social networks at least once a month.
- 80% of the time spent on networks is done on mobile
- 78.5% of Twitter users tweeted about a brand.
- 46% of Google searches look for local information.
- 72% of consumers follow brands on social media for discounts.
- 200 million Instagram users visit a brand’s page every day
- 92% of internet users will choose businesses on the first page of local search results.
Local SEO statistics demonstrate the importance of geocation for Internet users. Purchases are made based on the location of consumers to facilitate access to goods and services. In this approach, the Internet plays an essential role.